Brand Guidelines

Choose Whisk to Create Your Brand Guidelines

Guiding communications not just within marketing but throughout the business, brand guidelines play an essential role in the growth and recognition of a business. They are the foundations to customer relations and provide consistency throughout all marketing, communication and advertising materials. In short: they are a straightforward solution to what can be a complicated problem. They provide certainty and assurance in areas that are considered to be a little undefined, such as relaying important information to customers. Ensuring that your message gets across whilst still keeping the voice that has gained and retained customers.

• If the brand was a person, how would you describe their personality?
• Which values guide the business?
• When talking to customers, which role does the brand play?

These questions and more are answered by your brand guidelines. We’ve also found that when holding creative discovery sessions,  business owners have said that defining and discovering their brand guidelines has given clarity on different areas of the business. Brand guidelines are as much about how you want customers to perceive you as how you perceive and understand yourself as a business.

Work With Whisk To Define Your Brand Communication Guidelines

Whisk work closely with teams on all of our projects and brand guideline creation is no different. We seek to fully comprehend your business, the people within it and the customers that you serve. Upon completion, you’ll receive brand guidelines that encapsulate your brand so thoroughly that you’ll feel confident sharing throughout teams in your business and ensuring they’re adhered to. If you’d like to learn more about Whisk, about our brand guidelines service or anything else, please get in touch. We’d love to hear from you.

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