Littleton Chambers

The Problems

• Poor mobile experience: Over 70% of traffic came from mobile, but the mobile version of the site was poor and difficult to navigate, meaning Littleton were potentially losing out on clients.
• Outdated design: The site’s design was not aligned with current trends and whilst it carried the Littleton branding, it didn’t feel cohesive.
• Limited scalability: The platform lacked flexibility for adding new features making it difficult to keep the site up to date and able to add new technologies.

The Goals

• Design: Improve the overall site design to reflect their brand identity and have a more modern and legible design.
• Robust management: By using a more flexible and user friendly content management system this would allow for future growth and allow the team to make changes easily when needed.
• Mobile Experience: To deliver a usable mobile version of the site that would give users the same experience regardless of the device they are using.

The Results

Post-launch, the new Littleton site gave the following results:

• Mobile conversion rate increased by 45% due to the easier to use mobile look and feel, with clearer call to actions and a simplified navigation.
• Page load speed improved by 35%, which gave lower bounce rates and more pageviews and user engagement.
• Management – the team at Littleton were able to change content, add new pages and posts and manage the site easily and without assistance.

A transformed online presence

The Littleton website redesign transformed their online presence, users found it easier to use and the faster page load times help keep users browsing which helped lower the bounce rate and up the conversion rate. With some of the bespoke features we have added it’s allowed users to find out the information they needed and as a result web enquires grew. The result is something the team at Littleton are proud of and allows them to continue growing their business.