Twenty Essex Chambers

The Problems

Much of the Twenty Essex traffic came from mobile devices, the old website had poor navigation and did not render correctly on many devices. The design was dated and tired and, although contained the Twenty Essex colour scheme, the brand was not considered. The content management system the site was built on was a bespoke system which was very restricted and meant that the team were limited in their abilities to edit the website.

The Goals

• The main consideration of the redesign was to showcase the new brand identity and convey more modern and usable website visuals.
• The content management system had to be something which was scalable and would allow the team at Twenty Essex to make changes and add and edit posts, pages and team members bios.
• A strong mobile experience was essential to deliver a version of the site which would give users the same experience as on a desktop without hindering performance and usability.

The Results

After launch the new side gave the following results:

Mobile: Mobile usage increased 68% from 42% due to the more usable design and more and use a friendly navigation.
Speed: Page load times increased by 40% which kept uses on the site for longer and improved user engagement
Management: The team at Twenty Essex finding the site incredibly easy to use and manage the site and it’s content.

A successful redesign and development for the team

The new website has really helped their online presence with a more usable and faster website. It’s helped keep users browsing which has helped conversion rates and enquiries with the custom features we have added it’s enabled users to find information quickly and easily with strong call to actions.